January 24th, 2010The Real Definition Of Minisite Design
Minisite design: do you know what that means? Or maybe you have heard other people talk about minisite design? To put it simply, minisite design is design on a web page where the purpose is to sell your product or to collect visitors’ contact info. Usually minisite design is a term that only Internet marketers know. People outside the world of Internet marketing most likely do not know what it means. Don’t believe me? Try asking your friends if they know what a minisite design is and they will most like say No.
Sometimes people argue that you don’t need a good-looking minisite design in order to sell your product or service. They will say that you can simply use a standard HTML without any design at all. However, if you think deeply, do you really believe that website visitors will trust you when you are selling your product or service on an ugly web page? I’m sure that you will doubt the website owner and not buy his product or service.
The same concept applies for your ultimate footer ad squeeze page. If you have a nice-looking squeeze page that is professionally designed by a pro, your opt-in rate will surely increasse. This alone is worth many times over the price of getting a minisite design done. It’s really a pity if you say to yourself “I want to get more traffic to my website” when your minisite design is really bad.
You might say to yourself “Hmm why don’t I design the minister myself?” Well, the answer is NO you really don’t want to do it yourself. If you don’t know anything about graphics, I highly recommend you to NOT do it on your own. Why? I’ll give you three reasons why. First, your design is most likely very bad. The second reason is that you’d spent a lot of time trying to learn how to design and the final output (your design) will still be very poor anyway. Your time would better be spent on things that you are good at. The third reason is that hiring a professional minisite designer will save you both time and money, and the design will be tens, if not hundreds, of times better than your design.