Title Tags, and Meta Tags, and H1s Oh My!

So exactly what do you want to do with your keywords? Well, for starters, stick them in your “title tag“, “meta tags“, and “header tags” (H1, H2, H3, etc.) Now, if you have absolutely no idea what we just said, fear not. Google is a click away.

Just do a quick search for these terms and/or HTML tutorials and you’ll learn what they are – simple enough. And we suppose this is as good of a place to tell you the disclaimer… You should have some idea how webpages work prior to joining our mastermind program.

We are not saying you need to become HTML-yoda-like… but the basic understandings would help you get the most out of our program.

The key is don’t spam.

Don’t just make every other word on your website your “money keyword”. That’s a quick and sure way to lose rankings on the search engines and never see the light of day.

This spamming the keyword thing may have worked back in the heyday of the search engines, when silly porn sites would rank for ridiculously irrelevant terms like “Walt Disney” by copy and pasting the term “walt disney” over and over again on their pages.

Well, obviously the search engines wised up and are privy to that underhanded strategy… And their response now is capitol punishment. Well, not quite but close enough right.

On-page SEO essentially has to do with how you shape and organize the content and pages of your website. It has to do with the specific words you use, the way you link to and from your pages, how you structure your different pages, etc.

And all of this will be based around the “money keywords” you are trying to rank for. Because like we discussed previously… you wouldn’t want to waste your precious time on silly keywords that won’t increase your bottom line (more traffic, more leads, and more sales), right?

And the better your on-page optimization is, the fewer OFF-page optimization (i.e. getting backlinks) you need to do in order to achieve high rankings for your money keywords.

And the best part is… you have absolute full control over this aspect of SEO – so take full advantage!

It’s Like Writing a New York Times Bestseller…

 

 

Going beyond just having your money keywords spread out through your website, you also want to pay close attention to the organization of your website.

Think of your website like a #1 NY Times Bestseller. What happens when you open a #1 NY Times bestseller and go over to the table of contents? Most likely you are going to see chapters after chapters of tightly-knit and related topics. Collectively they bring about the main topic/subject of the book.

For example, let’s say the #1 NY best seller was on “MLM prospecting“. Well, we’d imagine some of the chapters within the book be about “MLM advertising“, “MLM lead generation“, “traditional prospecting methods“, etc. right?

Your website is really no different.

Your website’s categories and how they are organized should be based on your money keywords. This way, the search engines can instantly recognize your website’s theme and give it high rankings in that specific market.

And once that happens… you’ll get higher ranks for your money keywords AND other relevant keywords you didn’t even intentionally rank for (ahhh, the power of SEO – getting results you weren’t even trying to get!) Your categories themselves will also get ranked. The bottom line is, you will get more traffic and more leads.

After all, don’t #1 NY Times best sellers do better than the other books?

http://www.hittixonline.com/